Weber Grill
For the love of all meat, put it on a Weber!
ps. my favorite part of this campaign, I'm a vegetarian :)
Grocery Store Takeover
Who doesn't love a meat party
With the help of businesses big and local, Weber is cooking up local cuts and cocktails around America - gathering meat masters and teaching them a thing or two about the original charcoal grill.
OOH:
A eulogy from the meats.
@weberpig, @webercow, & @weberchick
Weber will create Instagram stars to give followers grilling tips and tricks
for grilling the best butts, breasts, and loins.
